Packaging for the launch for BUBBA’s Kitchen Series knives

In 2021, BUBBA launched a set of kitchen knives, these knives needed to stand out from the original BUBBA look. I used BUBBA’s water to plate tagline as the inspiration for this set of packaging.

I used a topographic map as the background for the different knife types of various fishing locations, and ideal fish to catch in that area. Inside this packaging, there is a recipe that also uses that fish. It was important for the brand to keep their signature clean look, but without the iconic, non-slip grip since these kitchen knives would have an entirely new handle design.

Full set, 3D packaging examples, and Webdesign example coming soon.