BUBBA go fish:

A Wheat Beer by Bur Oak Brewery

BUBBA provides both freshwater and saltwater anglers around the globe kick-ass tools to enjoy the ultimate water-to-plate lifestyle. They are manufacturing and selling top-of-the-line fishing, filleting, and cooking equipment.

I designed the BUBBA Go Fish beer in collaboration with Bur Oak Brewery, a Missouri-based craft brewery. I wanted to set the beer apart from the rest of the BUBBA brand while staying true to BUBBA's bright, clean identity.

BUBBA Go Fish stands apart from the water-to-plate tools with the addition of a brand color, the BUBBA Beer Blue, and illustrated fishing scene.